In a bid to appeal to more customers in India, Amazon has launched its app in four new Indian languages – Malayalam, Tamil, and Telugu. This move will help Amazon increase its customer base from the existing 200 million to up to 300 million, which is a significant proportion of e-commerce sales in the country. Prior to these language additions, Amazon India’s website could only be searched in English and Hindi.
However, the company cannot sell its own brand of products in India, due to laws that prohibit multiple-brand retailers from selling their products online. The laws have been relaxed a bit for overseas retailers in India, including Walmart, but the restrictions are still in place for online sales. To help customers avoid scams and ensure a quality shopping experience, Amazon has launched an app that lets customers review products and see user ratings before they purchase them. Amazon India also offers a Prime-like subscription plan, which allows shoppers to get exclusive sneak peaks at new products. In addition to this, customers can also earn rewards for their purchases.
As of December 2014, Amazon India was one of the largest online retail sites in the world. It offers an unmatched selection of products and offers sellers free virtual shelf space. The service has a customer base of over 200 million and nearly two million sellers. Customers can expect fast delivery, quality products, and excellent prices. Plus, with Amazon India, you can even get discounts and free shipping. All of these benefits make Amazon India a great place to shop!